Question

How do macro component of marketing environment affect the marketing decisions?

Answer 1

macro environment.

The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.

Answer 2

Answer:

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Marketing Plan Macro Environment The macro-environment audit examines the broad range of environmental issues that may affect the organization. This will include political/legal issues, economic factors, social/cultural issues and technological developments.

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