How do online platforms shape our lives
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Answer:
Most EU Citizens use some kind of Online Platforms every day – for Social Networking, for buying goods or services online, for searching for information, or for accessing content over the Internet. Online platforms intermediate information and communication flows on the Internet. They are also key enablers of digital trade across the Single Market and the globe. They increase consumer choice and convenience, improve efficiency and competitiveness of industry and can enhance civil participation in society.
Online platforms are key drivers of innovation in the digital world and their success is closely tied to the success of a range of businesses that use platforms to reach customers. Platforms allow especially smaller businesses to extend their operations beyond their home state, catering for consumers across the entire Single Market.