Question

how do retail market help consumers

Answer 1

1. Communicate Strong Values

In order for a consumer to form any relationship with a business or a brand, they need to be able to remember it. A study done by the Harvard Business Review, which included 7,000 consumers from across the U.S., found that of those consumers who said they had a strong relationship with a brand, 64% cited valuesas the primary reason.

If your business wants loyal customers, you need customers to actually care about your business. As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Tell your story, be creative, keep customers interested, and keep your brand ingrained in their memory.

Wegmans, a popular supermarket chain in upstate New York, New Jersey, Pennsylvania, and Massachusetts, employs a strong set of values to create an environment that sets them apart from the competition. By caring about and respecting their employees and customers, setting high standards, and striving to make a difference they have set themselves up for great success.