How do retailers identify target market?
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A target is a group of existing or new buyers of a product/service. There exist three types of markets consumers, industrial and re-seller. ... While identifying a target market, a retailer needs to look at the ability of firm's resources and the future potential of the segment.
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A target is a group of existing or new buyers of a product/service. There exist three types of markets consumers, industrial and re-seller. While identifying a target market, a retailer needs to look at the ability of firm's resources and the future potential of the segment.
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