How do tv shows choose their ads in a break?Please answer only when you know..
Answers
Answer:
The standard length of a TV ad is 30 seconds long. However, ads can also be 10, 20, 40, 50, 60 seconds or longer. As most ad breaks are either 2½, 3 or 3½ minutes long, your ad must be a multiple of 10 to fit the break. It is possible to run a 5 second ad but you would need to have two in each break. Similarly, if you had a 2 second ad (a blipvert), you would need 5 in each break.
As an advertiser, it is quite possible to buy airtime directly from the broadcaster. However, it is more common for advertisers to employ media agencies to plan and buy their campaigns. This saves time for the advertiser and utilizes the expertise and experience of media agency planners and buyers.
TV airtime is sold on a cost per thousand (CPT) basis – ie. the cost of buying 1,000 impacts (note – not the same as reaching 1,000 individuals). TV spots are priced according to how many people watch the program your ad is in.
The premium positions in the break (PIBs) are first, second and last. This is due to the proximity of the ad to the content. Across a standard campaign, your ad should receive the average number of PIBs according to how they are delivered naturally. It is possible to negotiate a higher than average number of PIBs but will most likely result in a price increase.
Answer:
for money purpose
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