How do we determine what metric appears in the results column of a business's ad reports?
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About metrics for conversions campaigns. For conversion campaigns, we suggest looking at the following metrics to get an idea of your campaign's performance.
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Explanation:
➡️ Cost Per Result – Average you paid for each action—this depends on what your campaign objective is (leads, clicks, etc.)
➡️ Clicks – The total number of clicks that your ad set received.
➡️ Click-Through Rate – The number of times your ad was clicked on divided by the number of times it was shown to users.
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