Question

how do we make the choice of communication channel

Answer 1

As difficult as it may be to believe, communications textbooks from 20 years ago were still touting the merits of using a megaphone (yes, a megaphone) as a communications channel. You had print. You had broadcast (radio and TV). And you had face-to-face communication in which a megaphone might have come in handy as an attention-getter. Today, the closest comparison are mobile communication channels, texting and social media. The point is, as a small business owner, you have more communication channels at your disposal than your predecessors did. And never say “never.” You might find a way to use a megaphone as an appropriate channel for you.