how do we safeguard oir culture and still blend comfortably into the global village
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Understanding and appreciating cultural differences is not just ensuring you avoid causing offence however. Attitudes towards business, the way they are run and views on management styles can vary greatly in different cultures. Geert Hofstede, a Dutch anthropologist specializing in assessing cultures, conducted a study of IBM employees in more than 70 countries in which he was able to identify several key sources of cultural difference. One of the most important was "power distance", or “the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally.” Hofstede also identified other factors that help analyze cultural-based behaviour, including whether a society is generally more comfortable with uncertainty, ambiguity and nuance; or if a society stresses group harmony and "saving face".