How do you Feel about your ability to oppose fake News?
Answers
Answer:
Only a small amount of fake news is needed to disrupt a conversation, and at extremes it can have an impact on democratic processes, including elections.
But what can we do to avoid fake news, at a time when we could be waiting a while for mainstream media and social networks to step up and address the problem?
From a psychology perspective, an important step in tackling fake news is to understand why it gets into our mind. We can do this by examining how memory works and how memories become distorted.
Answer:
Fake news frequently depends on misattribution, which occurs when we recall something but cannot recall where it came from.
Explanation:
One of the reasons advertising is so powerful is due to misattribution. We view a product and get a nice sense of familiarity because we've seen it before, but we forget that the source of the recall was an advertisement.
One research looked at false news headlines from the 2016 US Presidential Election.
The researchers discovered that simply one display of a title (such as "Donald Trump Sent His Own Plane to Transport 200 Stranded Marines," based on fraudulent claims, was sufficient to enhance trust in its substance. This impact lasted at least a week.
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