how do you think technology can help the fresh milk startup country delight in improving the dairy supply chain from process management to tracking products and deliveries?
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For decades the dairy space was majorly dominated by Amul, Mother Dairy, Aarey, Parag Milk Foods and few others. The last few years have seen the genesis of dairy tech startups that control the whole supply chain, from helping run dairy farms to sourcing milk to delivery without many middlemen, within 24-36 hours.
These startups have carved out plans to scale up their businesses. HMS Milk, owned by Varenyam Farms, announced that it would increase milk production to more than 10,000 litres a day and achieve a pan-India presence by 2022.
Milk delivery platforms have also been entering the untapped space at a fast pace. While Doodhwala has closed operations for reasons undisclosed, other players are achieving growth targets. Among the reasons speculated for its shuttering are a potential acquisition by supply chain and delivery startup FreshToHome.
Gurugram-based Milkbasket, which later transformed into a full-fledged grocery delivery service, is planning to expand its services to epharmacy too. The company, founded in 2015 by Anant Goel, Ashish Goel, Anurag Jain and Yatish Talvadia, has already raised $28 Mn in funding in total. However, the challenges of the ecommerce sector, the huge amount of capital required for expansion have forced it to scale down its operations and focus on the core markets.
Other leading grocery delivery startups have also entered the micro delivery space. Last year, BigBasket acquired milk delivery startups RainCan and Morning Cart and built a separate app known as BB Instant for milk and other daily deliveries.
DailyNinja also has gained popularity and currently reaches close to 40,000 households every day with a monthly active user base of close to 55K households in Bengaluru and Hyderabad.