How do you think the Philippines compare with its neighboring countries in South East Asia in terms of developments in the MICE industry? Don’t forget to cite your references for your gathered information.
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Answer:
Philippines island country of south asia in western pacific ocean it's an archipelago consisting of some 7, 100 island
The Philippines also falls behind some of its neighbors in terms of the size and capacity of its MICE venues.
The Philippines has been making significant progress in developing its MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in recent years, but still has room for improvement compared to some of its neighbors in Southeast Asia.
According to the 2021 Global MICE Industry Report, the Philippines ranked 20th globally in terms of the number of international association meetings held in 2019, with a total of 105 events. However, this number pales in comparison to Singapore, which ranked 1st in Asia and 2nd globally with 736 events, and Thailand, which ranked 3rd in Asia and 6th globally with 305 events.
The Philippines also falls behind some of its neighbors in terms of the size and capacity of its MICE venues. For example, the Philippine International Convention Center (PICC), which is the largest convention center in the country, has a total capacity of 7,000 people. In comparison, the Marina Bay Sands Expo and Convention Centre in Singapore has a capacity of 45,000 people.
Despite these challenges, the Philippines has been actively working to improve its MICE industry, with the government and private sector investing in new venues and facilities. In particular, the Entertainment City development in Manila, which includes the City of Dreams, Solaire Resort and Casino, and Okada Manila, has been a major driver of growth in the industry.
Overall, while the Philippines has made significant strides in developing its MICE industry, there is still room for improvement in terms of the number and size of events, as well as the capacity and quality of its venues.
References:
International Congress and Convention Association. (2021). Nation & City Rankings according to the 2019 ICCA Statistical Report. Retrieved from https://www.iccaworld.org/newsarchives/archivedetails.cfm?id=8884
Global Association of the Exhibition Industry. (2019). Global Exhibition Industry Statistics. Retrieved from https://www.ufi.org/wp-content/uploads/2019/11/GLOBAL-EXHIBITION-INDUSTRY-2019.pdf
Philippine International Convention Center. (2021). About Us. Retrieved from https://www.picc.gov.ph/about-us/
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