How does a customer differentiate between the same product of different brands in five point?
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Brand and Product are two different terms, which are commonly encountered in marketing. These two differ in the sense that a product is created by the company while abrand is built by the people using them i.e. customers. Moreover, the former can be easily duplicated, whereas a the latter is unique, and it cannot be copied. A product passes through a life cycle, but a brand is timeless.
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