How does advertisement came to existence in business?
Answers
Answer:
Influence Buyer Decisions
The major influence of advertisements on business is the ability to influence buyer decisions and drive purchases. Advertisers introduce their product or service in a credible and influential manner to educate their potential customers. Unless a business has a high-traffic physical location, advertising is required to simply let potential customers know they exist. In addition, advertisements can educate about a product or service, make consumers aware of pricing or challenge the competition by showing how their features are more beneficial.
B2C and B2B
Advertising happens on two levels. Business-to-consumer advertising is selling a product directly to the public, whereas business-to-business sells among various business. The advertising processes are more aggressive in the B2C world, whereas B2B advertising focuses heavily on sales and education. An example of B2B business is a credit-card processing machine or POS system that's sold to retail stores.
Brand Awareness
Advertising drives brand awareness and builds trust with potential customers. Simply seeing your business name more often than you see that of the competition will help in the long run. As an example, many Fortune 500 brand advertisements do not focus on their product. They buy so much exposure that simply pushing their logo and name has a positive return. Partnering with non-profits in advertisements is another method of increasing awareness and positive associations. Even donating to local organizations that show your brand on their media in return, is a form of positive brand association and unintentional advertising. Bulk SMS Marketing also one of the main factor of awareness.