Question

How does advertising differ from sales promotion?

Answer 1

Advertising is a part of the promotion.
So it can be said that advertising is also an act of promoting the product.
Advertising is done to build brand image and increase sales, whereas Promotion is used to push short-term sales.

Answer 2

Marketing mix implies combinations of various elements that help the company in attracting customers, to buy the products offered by the company. It includes product, price, place, and promotion. Promotion is a marketing mechanism, that involves informing the customers about the product offered by the company, and includes advertising, public relation, personal selling, direct marketing, etc
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