How does advertising promote inequality?
Answers
1- It always shows the lifestyle of rich section which make the poor feel miser as they can't afford to buy the products.
2-It never shows the things poor needed .
3- it creates a feeling of inferiority in poor . For example in a soap add it is showed that those mother who love their children should buy this .poor can't afford this and think they are not giving love and care to their children.
From the traditional time we saw many ads discriminating in one or the other way. Advertisement shows discrimination on the basis of gender,caste,culture ,skin color etc. Our society has created a very tall building of stereotype, and in place of breaking it ,ads are adding more floors to it. But now many initiatives are are being to remove this building from its foundation, still it needs more support. Advertisements create inequality as-
1. It always shows the lifestyle of rich section and seldomly of poor. Which makes them feel that they are shown in dark light.
2. Some cream ads shows that by applying their cream they'll turn white. So don't black or dark skin people have the right to be what they are.
3. Mostly men are shown doing office work and women are shown doing household work or they are chosen for domestic ads