How does BMW segment it’s consumers
Answers
Answered by
1
Answer:
BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve its marketing strategy by targeting females and middle class also.
Explanation:
plzz follow me please follow me
Answered by
1
Answer:
BMW mostly use geographic and demographic segmentation. The company has used Demographic market segmentation where they allow the customers to make a purchase decision based on their demands. The demographic segment is further divided into income, age and gender.
Similar questions