Question

How does BMW segment its consumer? Why does this work for BMW?

Answer 1

How does BMW segment its consumers? ... BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve its marketing strategy by targeting females and middle class also.

Answer:

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Answer 2

BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve its marketing strategy by targeting females and middle class

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