How does BMW segment its consumers? Why does this work for BMW?
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BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve its marketing strategy by targeting females and middle class also.
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BMW marketed to eachsegment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve itsmarketing strategy by targeting females and middle class also.
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