How does BMW segment its Consumers? Why does this work for BMW?
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Hello! BMW marketed to each segment by giving them what they needed. Such as, BMW created a lower price SUV that was targeted to a group called “modern mainstream.” It could improve its marketing strategy by targeting females and middle class also.
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BMW segment its Consumers.
- BMW (Bayerische Motoren Werke AG) is a German automobile manufacturer.
- A typical BMW client is between the ages of 35 and 50, thriving in his or her work, having a taste for aspirational things, and valuing his or her own social position. These folks are looking for superiority, performance, dependability, and quality.
- BMW is aimed at upper-class customers since they are the ones who will find BMW affordable and who will appreciate the masterpiece.
- BMW's competitive edge is built on continuous process improvement and technology advancement in R&D.It is well-known for its high quality, excellent customer service, and dependability. To expand its market, BMW has adopted the core idea of customer service as a growth driver.
- It is present in more than 150 countries throughout the world, with Europe and North America accounting for 65 percent of sales. However, with the emergence of developing markets, for example, Asia, the corporation began focusing aggressively on these regions to drive future sales.
- BMW M – Convertible, BMW 3 & 5 series – sedans, touring, and BMW X3 /X5 –SUV all have a solid product portfolio and a strong presence in every segment.
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