How does brand value promote social works?
Answers
Social responsibility” is no longer a new term in business or other organizational settings. It has been around for a very long time. In fact, the “Golden Rule” is a representation of social responsibility, doing unto others what they want others to do for them. It was only in recent decades that it finally got a more formal and apt name to suit the setting, and the expanding scope of that responsibility.
Social responsibility improves a company’s profit margins. By being socially responsible, a company demonstrates that it incorporates ethical practices in how it does business. Customers are becoming increasingly aware about local, national and global issues, and there is no denying that their buying decisions are now being greatly influenced by these issues. Therefore, they tend to buy more from companies that show their concern and their action over issues that also resonate greatly with the customers.
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