Question

How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.

Answer 1

SOLUTION :  

Branding helps in creating product differentiation by giving name, term, symbol or design of a product to identify it and differentiate it from those of competitors.

Yes, branding helps in marketing of goods and services because the following reasons :  

 

(i) Helps in advertising and display programmes :  

Without a brand advertiser cannot promote and create awareness for and sale his product.

 

(ii) Helps in product identification :  

Branding helps the customer to easily identify the product and reduces the requirement of inspection.

 

(iii) Ensures quality :  

Branding ensures a particular level of quality of the product and helps in building the confidence of the customers.

 

(iv) Status symbol :  

Sometimes , brands become status symbol and customers feel proud and satisfied in purchasing them.

HOPE THIS ANSWER WILL HELP YOU…

 

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What is the Marketing concept? How does it help in the effective marketing of goods and services.

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What is marketing mix? What are its main elements? Explain.  

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Answer 2

hi

hope this helps u

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