How does branding impact consumer purchase decisions india?
Answers
Answer:
Branding is imensionly important for any business. Among aspect such as instant recognition,it can truly tilt the consumer decision firmly in favor of a product. This is a complex topic that combines elements of consumer psychology with the tenants of marketing. In trying to invest in the branding for your startup and small business, let us help you answer,how does branding impact consumer purchase decision!
Answer:
Explanation:
The research made an attempt to assess whether consumers feel a positive affinity towards certain brands. However it is possible that the gender of the respondents will play a part when assessing the affinity towards certain brands. For example, women will tend to feel a stronger affinity to say cosmetic products rather than males. To this effect an attempt would be made to include only generalized brands thus avoiding gender bias. There is however a possibility that gender bias affected the affinity that respondents feel towards a product. It would not be possible to control other factors that may affect the research. The answers that respondents give may, for example, depend on their current mood, which may affect their answers. However such factors could not be controlled since this research will not be carried out in a laboratory controlled environment. In addition, one of the limitations of the research will be the collection of current data and researches conducted and the conclusion drawn will only be qualitative and these problems will accompany with some more common problems like arranging meets with supervisor, access to university learning resource centre etc.