How does business analytics contribute to business value??
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Analytics use sometimes leads to insights, insights inform decision making, and if those decisions lead to beneficial actions, they also lead to business benefits from BA use. Equally, if there are no insights, or insights do not lead to decisions that lead to beneficial actions, there will be no benefits from BA use.
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Answer:
analytics use sometimes lead to insights , insights informed decision making and if those decisions lead to be beneficial action they also lead to business benefits from BA use . equally if there are no insights, or insights do not lead to decisions that lead to beneficial action there will be no benefit from BA use
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