How does chief sethi pay tribute to nature?
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A recent commercial for a jewellery brand caught our attention because the ad showed a man asking for parental leave. Not a week, or two, but three whole months. His boss, naturally, thinks the request is ridiculous and dismisses it because “Ria has everything sorted with the baby.” To that the man replies, “But she’s my baby, too.”
Brands, in their bid to be relevant and full of purpose, have been doing their bit to change the portrayal of women in advertising. Movements such as ‘Unstereotype Alliance’ have brought the conversation around portrayal of women to the fore like never before. Today, according to Kantar Worldwide’s “Getting Media Right 2018” global survey, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements.