How does crisis communication help an organization during crisis?
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What is crisis communication?
Crisis communication refers to the technologies, systems, and protocols that enable an organization to effectively communicate during an emergency situation.

Corporate Crisis Management Blog
What Is Crisis Communication? A Guide for Beginners
By Chris Britton | March 23, 2017 | Crisis Management

In every industry, at businesses of all sizes, crisis communication is a common topic of discussion. With every passing year, a growing number of companies are investing more time and resources into emergency communication methods and planning. In fact, an estimated 84 percent of organizations have an emergency communication plan in place, according to the Business Continuity Institute. Fifty-five percent use three or more emergency communication processes. And yet nearly two-thirds say they aren’t confident about their preparedness for a crisis event.
So, organizations recognize the importance of crisis communication and are investing heavily in related processes. But all the while, they feel as unprepared as ever.
To understand the disconnect, let’s take a closer look at the basics of crisis communication:
What is crisis communication?
Crisis communication refers to the technologies, systems, and protocols that enable an organization to effectively communicate during an emergency situation.
Businesses of all kinds must be prepared for a wide range of potential crises, including severe weather, fire, crime, terrorism, product recalls, reputation crises, and PR incidents. Crisis communication ensures that all relevant personnel can quickly and effectively communicate with each other during such crises, sharing information that will allow the oorganisation to quickly rectify the situation, protect employees and assets, and ensure business continuity.
What are the goals of emergency communication?
The main goal of crisis communication is just that: to enable seamless communication during a crisis. The methods of communication might include text messages, phone calls, app-based alerts, or even announcements made over a company’s PA system.
These messages are meant to equip the recipient with the knowledge that he or she needs in order to make appropriate decisions and take effective actions during an emergency. For example, during a hurricane, employees may need to shelter in place. In the event of a fire, they might be told to evacuate the building. Or as a PR crisis unfolds, the leadership and PR teams may use emergency communication tools to relay updates and approve statements to the media.
Who needs it?
Companies of all sizes, in all industries, face a growing number of threats. And due to the instantaneous nature of today’s news media, it’s more important than ever for organizations to be able to respond quickly and confidently anytime a crisis emerges.
Crisis communication refers to the technologies, systems, and protocols that enable an organization to effectively communicate during an emergency situation.

Corporate Crisis Management Blog
What Is Crisis Communication? A Guide for Beginners
By Chris Britton | March 23, 2017 | Crisis Management

In every industry, at businesses of all sizes, crisis communication is a common topic of discussion. With every passing year, a growing number of companies are investing more time and resources into emergency communication methods and planning. In fact, an estimated 84 percent of organizations have an emergency communication plan in place, according to the Business Continuity Institute. Fifty-five percent use three or more emergency communication processes. And yet nearly two-thirds say they aren’t confident about their preparedness for a crisis event.
So, organizations recognize the importance of crisis communication and are investing heavily in related processes. But all the while, they feel as unprepared as ever.
To understand the disconnect, let’s take a closer look at the basics of crisis communication:
What is crisis communication?
Crisis communication refers to the technologies, systems, and protocols that enable an organization to effectively communicate during an emergency situation.
Businesses of all kinds must be prepared for a wide range of potential crises, including severe weather, fire, crime, terrorism, product recalls, reputation crises, and PR incidents. Crisis communication ensures that all relevant personnel can quickly and effectively communicate with each other during such crises, sharing information that will allow the oorganisation to quickly rectify the situation, protect employees and assets, and ensure business continuity.
What are the goals of emergency communication?
The main goal of crisis communication is just that: to enable seamless communication during a crisis. The methods of communication might include text messages, phone calls, app-based alerts, or even announcements made over a company’s PA system.
These messages are meant to equip the recipient with the knowledge that he or she needs in order to make appropriate decisions and take effective actions during an emergency. For example, during a hurricane, employees may need to shelter in place. In the event of a fire, they might be told to evacuate the building. Or as a PR crisis unfolds, the leadership and PR teams may use emergency communication tools to relay updates and approve statements to the media.
Who needs it?
Companies of all sizes, in all industries, face a growing number of threats. And due to the instantaneous nature of today’s news media, it’s more important than ever for organizations to be able to respond quickly and confidently anytime a crisis emerges.
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