How does culture and language affect the global expansion of companies.give specific examples form coca-cola,mc donalds and IKEA.(10marks)
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Culture is a major factor that affects all businesses. However, for those operating overseas, it is a bigger challenge. Every business wants to grow large overnight and still, when trying to sell in foreign markets culture can become a hurdle. Culture is a factor that has an important effect on your marketing strategy. Many brands, if they have failed to win their markets then it is for they missed the cultural factor. Brands that have focused on it have seen success quicker. Culture can be a barrier; if understood and exploited well, it can be a facilitator.
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