How does curation differs from creation?
Answers
Answer:
For years, there’s been an ongoing debate surrounding created vs. curated content within the digital marketing arena.
Many have argued that one is better than the other, with creators criticizing curators and vice versa.
Some die hard creators believe that curators are just lazy and unoriginal, while advocates of curation feel that creation is a waste of time and money. The truth is, both practices have their benefits and their pitfalls. The secret to truly successful content marketing is knowing when and how to blend the two together.
Don’t put all your Content in One Basket
If you think about it, it’s really just common sense. If you went to a financial advisor for advice on how to invest your money, do you think they’d tell you to put all your money in one particular stock or would they tell you to diversify? It’s the same with content. Choosing one type over the other might get you positive returns for a while, but at any given point things could change and what you thought was a solid content strategy could suddenly crash and burn right before your very eyes.