how does demographic environmental information help frim?
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When a company looks at its demographic environment, it focuses attention on the people who are most likely to buy a product or service. ... Companies use demographics such as age or gender to identify target markets for specific products or services. This practice has both advantages and disadvantages.
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Demography provides very specific information about different populations such as their age, gender, family status, race, income and social class. ... In other words, demographics tells companies exactly how to market and develop their brands so people in the demographic environment will respond.
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