How does distribution add value to the marketing effort?
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distribution can add value to goods and services by marketing them more easily and conveniently available consumers
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- Distribution is a very important factor in marketing.
- Once the product is marketed and the consumer is aware about the product it is very important that the product reaches them.
- Distribution is concerned with the physical movement of the product from the manufacturer to the consumer.
- It involves all those activities like warehousing, storing and transporting which is required for the smooth flow of the product.
- It's main objective is to provide customer satisfaction by making sure the good is available to the right consumer at the right time.
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