How does distribution channels help in maximizing revenue and occupancy?
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For a hotelier, his main target boils down to maximising occupancy and profitability, it doesn’t get any simpler than that. So how can that be achieved? Well we follow the basic principles of economics; demand and supply, and see how that can be used to the hotelier’s advantage.
Dynamic hotel rates are the best way to move forward. Hotels should change their tariffs based on demand and supply of rooms and constantly re-evaluate that. This ensures that hotels are not selling all their rooms at a very low tariff or only a few rooms at a high one.
Many hoteliers have contracted rates with some of their corporate clients to ensure that at least a minimum block of rooms would be regularly booked.
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