Question

How does globalisation affect the food habits in india?

Answer 1

Globalisation has changed different aspects of the Indian society in the last two decades, including the food habit of the Indian people. Indians, currently in their late 30s, used to ask their parents to buy ‘jhal-muri’ or ‘mumphali’ for them during their childhood. Times have changed and multinational fast food chains become quite familiar with the younger generation. Now-a-days, the young people prefer burgers, hot dogs, fried chickens, momos etc. They like to hang out in decorative and air-conditioned environment with variety of foods on their plates, with the growing number of food restaurant chains offering different recipes at comparatively ‘cheaper’ rates.

The changing scenario has not only helped the food and beverage (F&B) industry strengthen its position in the Indian market, but also created job opportunities for a huge number of people. It has further allowed producers to get the right price for their food grains. It seems that a country like India, which is heavily dependent on the agriculture sector, is the ideal place for the F&B industry