Question

How does harrah's integrate the various elements of its marketingstrategy to deliver more than the results of data base marketing?

Answer 1

Harrah’s focus marketing strategy on three aspects: building new business, customer retention and customer loyalty. As mentioned the objectives of each program in Q1, those three programs jointly played a significant role in satisfying customers and therefore Harrah’s achieving marketing goal. Moreover, the Total Reward Program collect customer’s behaviour and data used to find out the best way to encourage customers to spend more money in casino inorder to gain incentive from the program. For example, customer can enjoy free dinner or upgrade the room. It makes customer believe that their specific needs were taken care of by Harrah’s. Therefore, these programs ensure Harrah’s to secure more customer, maintain a health and continuous relationship with them, generate more revenue and also build up a strong brand image.Q4 What is the sustainability of Harrah’s actions and strategy? Harrah’s delivers extraordinary services and exploits marketing opportunities which led to a significant growth in revenue, stock price and profits. Harrah’s also implements database marketing programs to encourage customer to play at its various locations. Moreover, by analyzing data, Harrah’s can identify right customers and the most profitable customer.