Question

How does mass customization support a business unit's competitive strategy?

Answer 1

Mass customization allows for the production of a large variety of tailor-made goods and services that best serve a customer's needs.


Customers can get personalized products in bulk at a lower cost, which gives a business an edge over its competition.

Answer 2

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Mass customization when implemented efficiently in a company then is a competitive advantage because mass customization results in low-cost, high-quality, customized goods and services.

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Answer - By Choudhary21