How does MCD get it's funds for the development and welfare activities of it's area
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How Did McDonald’s Build Its Sustainable Competitive Advantage? -The Key Success Factors and Business Strategy
Shah Mohammed
Shah Mohammed
Jan 6, 2019·32 min read
A guy named Ray Kroc, aged 52, diabetic, with medical problems in knee and hip, who went to sell multi-mixer machines to McDonald brothers ended up purchasing the franchise rights for McDonald’s stores. Though he began with an aim to sell more multi-mixers through McDonald’s’ franchises, his thoughts transformed over a period of time and finally, McDonald’s became his passion. In the next 63 years, McDonald’s network grew to nearly 35,000 stores in 119 countries.
Explanation:
When the story of McDonald's is told it often begins with Ray Kroc, the native Chicago milkshake mixing machine salesman who had the vision to see what the business model deployed by one of his clients, Speedee Service System, could become.