How does media facilities globalization and vice versa
Answers
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there are many newsaper an well as radio telecaste and television telecrast i make media globakization
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Globalization is a process by which various cultures, societies and economies through a global network of trade and communication become integrated in all respects. It basically marks the paradigm shift in economic thinking. During Hellenistic period commercialized urban centers were focused around the Greek culture which stretched from India to Spain. Trade was a very important aspect during that time and for the first time the thought of cosmopolitan culture emerged. The effects of globalization are diverse, affecting the various aspects of the world so as to bring changes for the better .Its effects not just influence the financial conditions of the country but also affects the industrial sector and the culture of the countries involved. Globalization widens the access to a range of foreign supplies for the consumption of a large number of consumers, owing to the market planning and policies adopted by different corporations.
Media refers to the different means of communication like radio, television, internet etc. It plays a very important role in shaping human mind. Mass media is a section of the media determined to reach a greater audience. Most globalization theorists believe that media has played an important role in acceleration of globalization. With the increase in the importance of economic, cultural and technological integration between countries, it has a great impact on our society’s personal lives. It is because of globalization that today there is an increased access to a broad range of media. (Impact of Globalization on Media)
Globalization has a great influence on the media and further its impact on us. The most visible effect of globalization is wide spread communication. The introduction of newspapers, magazine, internet and TV has immensely helped to spread information and has helped people to come together from all over the world. However this impact has its own disadvantages, its advantages are much more..
In my opinion the impact of globalization on media has its own advantages and disadvantages but however the advantages are much more than the disadvantages. As mentioned above one can see that the process of globalization has led to opening up of people mind towards not just the walls within which they stay but also be aware of what’s happening around the world. Ever since mass media came into existence companies have used this as a means to communicate to let a large no. of people aware about their products. On the other hand even the people watching it or reading about it are in a position to gain maximum benefit as with the help of media they will be able to decipher between good or bad as per their requirements. With the years passing by and increasing globalization there is sophistication of advertising methods and advancement in the techniques adopted. Globalization in media, not just restricted to advertisement in other fields in fact in every field has opened up broader communication lines bringing the various companies, economy and more importantly the countries together.