Question

how does Media sets it's agenda?

Answer 1

McCombs and Shaw concluded that the mass media exerted a significant influence on what voters considered to be the major issues of the campaign. Core: Agenda-setting is the creation of public awareness and concern of salient issues by the news media.

Answer 2

Hey here is your answer :

The mass media set it's agenda for each political campaign , influencing the salience of attitudes towards the political issue ...

hope it helps u !!!