Question

How does perception influence the decision making of an individual? Discuss the factors influencing perception?

Answer 1

Answer:

Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. ... Perception affects our decision making process because in order to make an accurate decision, you need to think properly if this one will work or not.

Factors Influencing Perception

· The Perceiver – attitudes, motives, interests, experiences, expectations

· The Target – novelty, motions, sounds, size, background, proximity, similarity

· The Situation – time, work setting, social situation