How does product owner manage various stakeholders desires for the product
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The product manager is responsible for defining the release process and coordinating all of the activities required to bring the product to market. This involves bridging gaps between different functions within the company and aligning all of the teams involved — namely marketing, sales, and customer support.
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A product owner must be empowered by the organization to say “No” to a stakeholder's requests — no matter how powerful the stakeholder is. A product owner's communication with internal stakeholders needs to be transparent and regular to encourage these stakeholders to be engaged with the scrum team.
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