How does strategic alliance with tong yang benefit m and m
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ADVANTAGES TO M&M:1. The strategic alliance would make M&M capture the global markets by selling the tractors around the world. ... Tong Yong shall give M&M tractors an aesthetic appeal which they currently lack.The expansion will ease the fund's requirement, as there will be easy availability of funds due to worldwide recognition and expansion. The trade market will also expand, as now the company will trade in different countries, not in a single place or sector.
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