How does that organization differ from other competitive organizations?
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What Is the Environment?
For any organization, the environment consists of the set of external conditions and forces that have the potential to influence the organization. In the case of Subway, for example, the environment contains its customers, its rivals such as McDonald’s and Kentucky Fried Chicken, social trends such as the shift in society toward healthier eating, political entities such as the U.S. Congress, and many additional conditions and forces.
It is useful to break the concept of the environment down into two components. The
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they are you still have to be a good
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