How does the marketer carry out the tasks involved in each orientation?
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Market orientation is a business philosophy where the focus is on identifying customer needs or wants and meeting them. When a company has a market orientation approach, it focuses on designing and selling goods and services that satisfy customer needs in order to be profitable.
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A marketing orientated approach means a business reacts to what customers want. The decisions taken are based on information about customers' needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market-orientated approach.
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