How does zara configure its value chain across the world?
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Their vertically integrated supply chain allows Zara to retain control of operations and ensure speed and responsiveness for their customers. Zara utilises innovative means to ensure they can rapidly deploy new designs to market that are what the customers want, when they want it.
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Amancio Ortega founded Zara in 1975 as an attempt to better understand world markets for his fashion merchandise. From that first store in Spain, Zara has since expanded to more than 2,200 stores in 96 countries around the world.
In 2012, Inditex, Ortega’s parent company made up of Zara and other retail concepts and suppliers, reported total sales of US$20.7 billion, with Zara representing a powerful 66 percent, or US$13.6 billion, of that total.
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