How effective are advertisement as a means of mass communication?
Answers
Answer:
For many years mass media advertising was seen as the strongest form of creating awareness to a companys brand. However, the 21st century brings with it the decline of traditional mass media. As humans are being exposed to more and more advertising on a large scale, it is only inevitable that the effectiveness of the mass communication will greatly diminish. Magazines and newspapers are losing readers, radio is losing listeners, and most importantly television is losing viewers. What’s driving this trend is that consumers are drifting more towards digital media driven by online content – typified by social media sites and online gaming, as well as more and more homes having access to broadband internet connectivity and its capability to provide an ever-growing and an ever-higher quality of video content. Marketers also face a general proliferation of media and distribution channels, with declining trust in advertising, multitasking by consumers, and digital technologies that give users more control over the their media time. These trends are simultaneously fragmenting both the audience and the channels needed to reach them.
Answer:
advertisements are too much effective as we see them a lot while watching television or listening to radio and even in newspapers also we can find advertisements. That's why advertisements are a very effective means of communication.