Business Studies, asked by Myin748, 1 year ago

How electronic market is different from traditional market?

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Answered by worldchampion
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Traditional marketing vs. digital marketing


It’s been quite a while since the debate of traditional marketing vs. digital marketing has been going on. Although both have their own perks, it can be tough to choose one.

Marketing is an indispensable part of any business which one cannot ignore. A wise and visionary entrepreneur will ensure setting a part of the budget for marketing efforts alone. However, it is an era where a large portion of people make online transactions, another chunk of the population doesn’t even know how to use internet. This makes it highly difficult for the entrepreneur to decide which aspect of brand marketing to concentrate on; digital marketing or traditional marketing.

To help you get an insight on the two methods of marketing and direct your efforts likewise, here are pros and cons of digital marketing vs. Traditional marketing.

What is traditional marketing?

Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion:

 Newspaper

 Flyers

 Radio

 Television

 Billboard advertising along roads and highways

 Magazine ads

What is digital marketing?

Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base. It includes the following:

 Business networking sites such as LinkedIn

 Social media sites such as Facebook, Instagram and Twitter

 Email marketing

 Paid pop-up ads

 Blogs

 Click baiting URLs for viral content marketing

Although all the marketing techniques used in digital marketing appear similar, online marketing is a far more versatile mode of marketing than conventional one.

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