Question

How ethics can be applied in marketing operations?

Answer 1

ethics in marketing operation can be defined as the set of rules and etiquettes that are to be followed by all people who are working under marketing.

Explanation:

• firstly there should be honesty in the words said by the marketing people. In addition to this there should not be over appraisal of the product by the the worker.

• There should be relationship between the the manufacturer and marketing people such that both understand the working and the drawbacks of the the program.

• The people who are involved in in marketing should not emphasize on fooling his clients

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Answer 2

Ethical Marketing

Explanation:

• Ethics are the moral principles that govern a persons behavior is called ethics.

• Ethics can be applied in marketing by practicing ethical marketing.
• Ethical marketing means the process by which a company market its services and goods by focusing not only on how their product would benefit customers but also being socially responsible. Ethical marketing is a philosophy.  

• Honesty is also important in ethical marketing, it creates trust between a consumer and brand.  

• Protecting data and privacy, transparency, committing to human rights and sustainability, maximizing benefits and minimizing risks are some things that a company can follow to be more ethical in marketing.

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