How ethics can be applied in marketing operations?
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ethics in marketing operation can be defined as the set of rules and etiquettes that are to be followed by all people who are working under marketing.
Explanation:
- firstly there should be honesty in the words said by the marketing people. In addition to this there should not be over appraisal of the product by the the worker.
- There should be relationship between the the manufacturer and marketing people such that both understand the working and the drawbacks of the the program.
- The people who are involved in in marketing should not emphasize on fooling his clients
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Ethical Marketing
Explanation:
- Ethics are the moral principles that govern a persons behavior is called ethics.
- Ethics can be applied in marketing by practicing ethical marketing.
- Ethical marketing means the process by which a company market its services and goods by focusing not only on how their product would benefit customers but also being socially responsible. Ethical marketing is a philosophy.
- Honesty is also important in ethical marketing, it creates trust between a consumer and brand.
- Protecting data and privacy, transparency, committing to human rights and sustainability, maximizing benefits and minimizing risks are some things that a company can follow to be more ethical in marketing.
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