how has technology helped media to reach people
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hey dear
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce.
The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge.
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce.
The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge.
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Hey mate...Here is your answer!
Marketers can use technology to create that content, deliver it, measure their efforts — any number of things. But tech, as ever-present as it is, won’t magically result in audience engagement and stronger relationships. Like I said, it’s a tool that needs to be used to make your job of connecting with your audience easier than before.
Sadly, too many brands forget their role in building those relationships and overlook the human elements that are necessary to make their messages resonate. They then wonder why engagement is low, assuming technology has created this huge trust barrier and made it harder to connect instead of looking in the mirror to find the root of the problem: They haven’t humanized their brands or used the right content to communicate that.
Make the shift from me to you
Talking “at” versus talking “with”: It’s a big distinction. Too many companies are knee-deep in the former, pushing out information like that boorish uncle at your folks’ annual Fourth of July picnic who simultaneously says everything and nothing.
HoPe It HeLpS
MARK ME AS BRAINLIST
*@akash*
Marketers can use technology to create that content, deliver it, measure their efforts — any number of things. But tech, as ever-present as it is, won’t magically result in audience engagement and stronger relationships. Like I said, it’s a tool that needs to be used to make your job of connecting with your audience easier than before.
Sadly, too many brands forget their role in building those relationships and overlook the human elements that are necessary to make their messages resonate. They then wonder why engagement is low, assuming technology has created this huge trust barrier and made it harder to connect instead of looking in the mirror to find the root of the problem: They haven’t humanized their brands or used the right content to communicate that.
Make the shift from me to you
Talking “at” versus talking “with”: It’s a big distinction. Too many companies are knee-deep in the former, pushing out information like that boorish uncle at your folks’ annual Fourth of July picnic who simultaneously says everything and nothing.
HoPe It HeLpS
MARK ME AS BRAINLIST
*@akash*
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