How has the hotel industry changed in recent decades?
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In the hospitality industry, the only thing that's constant is change. It's clear you can't talk about the hospitality industry these days without talking about disruption. As a hotelier, you need to constantly keep your pulse on emerging trends to avoid disappointing guests and falling behind competitors. The priority no longer lies in only increasing the number of guests you attract, but rather improving their experience to keep them coming back—whether it be online, on-property or across different touchpoints. Here are the three important changes that'll make (and continue to make) a big impact on the hotel landscape.
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The availability of internet marketing has led to increased competition and has created pressure on room rates. As costs continue to rise at a higher rate, the net effect on the [net operating income] has overall been negative,” he said. “Profit margins have also decreased because of higher commissions from [online travel agencies] and increases in operating costs such as workforce, and the increased amenities demanded by consumers.”
The availability of internet marketing has led to increased competition and has created pressure on room rates. As costs continue to rise at a higher rate, the net effect on the [net operating income] has overall been negative,” he said. “Profit margins have also decreased because of higher commissions from [online travel agencies] and increases in operating costs such as workforce, and the increased amenities demanded by consumers.”Even so, hospitality will continue to adapt, said Tom Corcoran, co-founder and chairman of the board of FelCor Lodging Trust.
The availability of internet marketing has led to increased competition and has created pressure on room rates. As costs continue to rise at a higher rate, the net effect on the [net operating income] has overall been negative,” he said. “Profit margins have also decreased because of higher commissions from [online travel agencies] and increases in operating costs such as workforce, and the increased amenities demanded by consumers.”Even so, hospitality will continue to adapt, said Tom Corcoran, co-founder and chairman of the board of FelCor Lodging Trust.“Hospitality has been around for a thousand years,” he said. “It will continue to be around for another thousand years.”
The availability of internet marketing has led to increased competition and has created pressure on room rates. As costs continue to rise at a higher rate, the net effect on the [net operating income] has overall been negative,” he said. “Profit margins have also decreased because of higher commissions from [online travel agencies] and increases in operating costs such as workforce, and the increased amenities demanded by consumers.”Even so, hospitality will continue to adapt, said Tom Corcoran, co-founder and chairman of the board of FelCor Lodging Trust.“Hospitality has been around for a thousand years,” he said. “It will continue to be around for another thousand years.”The two industry veterans discussed with HOTEL MANAGEMENT some of the biggest changes the industry has seen over the past two decades and how those changes have affected business at large.
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