Question

How imc differs from traditional advertising and promotion?

Answer 1

How IMC differs from
traditional advertising and
promotion
Integrated Marketing Communication is
different from traditional advertising and
promotion. IMC uses a variety of
communication tools to recognize the value,
which involves coordinating the various
promotional elements and other marketing
activities that communicate with a firm’s
customers. Moreover, IMC is recognized as a
business process that helps companies
identify the most appropriate and effective
methods for communicating and building
relationship with customers and other
stakeholders. However, the traditional
advertising relies primarily on using the mass
media to communicate with the target
audience, but mass media can lose people’s
viewers, listeners, and readers.
There are number of reasons why
more marketers are taking an IMC
perspective to their advertising and
promotional programs. The IMC approach to
marketing communications planning and
strategy is being adopted by both large and
small companies and has become popular
among firms marketing consumer products
and services as well as business-to-business
marketers. By coordinating their marketing
communications efforts, companies can
avoid duplication, take advantages of
synergy among promotional tools, and
develop more efficient