How important is the role of pricing in retail marketing mix
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The price a business charges for its product or service is one of the most important business decisions management make. ... Pricing also has to be consistent with the other elements of the marketing mix, since it contributes to the perception of a product or service by customers.
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price is important for marketers because it's represent marketers assessment of the valves costumers see in the product or service and are willing to pay for a product or service.... Both a price that is too high and one that is too low can limit growth. The wrong price can also negatively influence sales and cash flow..
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