Question

How information technology is useful in consumer behaviour?

Answer 1

Compare that to how communication is passing between the two parties now and who is driving it. Technology has placed the power in the customers’ hands literally with the internet enabled smart phone and tablets. Note, that these devices are always being improved such that the newest version offers more to the consumers, making the previous one obsolete in as little as six months’ time.

Our Experience Our Company Our Solutions Resources Join Our Team BlogContact UsBlogHome » Blog » Customer Service » Technology And Its Impact On Consumer BehaviorTechnology And Its Impact On Consumer Behavior December 19, 2017  Jim IyoobOften a company leadership faces unending challenges especially when it comes to the rapid technological changes. Since the emergence of information technology, company communication with its customers took a turn to an unknown destination.Just think back ten years ago or even 5 years, how were businesses reaching their customers? How were customers reaching them? Compare that to how communication is passing between the two parties now and who is driving it. Technology has placed the power in the customers’ hands literally with the internet enabled smart phone and tablets. Note, that these devices are always being improved such that the newest version offers more to the consumers, making the previous one obsolete in as little as six months’ time.How and why has technology changed the way consumers behave? Here are a few things that you need to keep in mind as you reinvent your strategies to keep up with the consumers.